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Privacy policy

This page explains our privacy policy and use of cookies and the choices you can make about how information about you is collected and used by Birmingham Museums on this website. 

This policy applies to all information collected or submitted on the Birmingham Museums Shop website including the areas of the website where you can sign up for the newsletters, create an account, and buy products. It also applies to information collected automatically by cookies.  

You can browse the Birmingham Museums Shop website without telling us who you are or revealing any personal information about yourself or your location. 

What data do we collect?

We collect information directly from users when they voluntarily submit personal information to us. For example, when you sign up for the email newsletter or purchase goods. The data you provide is stored securely and for Birmingham Museums use only. 

You can unsubscribe from email newsletters at any time by clicking on the link that appears at the bottom of every newsletter.

We may use postcode information as a research tool to improve our understanding of where our visitors come from and determine better ways to serve visitors.

We use return e-mail addresses to answer e-mail enquiries we receive. Your email address is not used for any other purpose and is not shared with outside parties. We will not send your data to third parties.

Use of cookies

This website uses cookies. 'Cookies' are small text files that are stored by the browser (e.g. Internet Explorer, Chrome or Safari) on your computer or mobile device. This site uses two types of cookies: 

  1. Site performance cookies. They allow websites to store such things as user preferences, enabling it to recognise a user and respond appropriately. These cookies do not contain any personal data about you individually.

  2. Anonymous analytics cookies. We use Google Analytics and Hotjar to collect information about site usage and performance. These cookies can tell us whether or not you have visited the site before and how the site is used. This helps us better understand our users and their needs so that we can continue to improve the services we provide. These cookies cannot be used to identify individuals.

Third party cookies

Certain areas of the website will also contain third party cookies. When you share any content on the website using a social media sharing button, the social network will record that you have done this. 

Birmingham Museums is not responsible for these cookies. Please refer to the appropriate third party website Privacy Policy for further information about them and their terms.

Disabling Cookies

When you visit the Birmingham Museum Shop website, if your browser is using the standard settings and it is accepting cookies, you are giving consent for our website cookies to be stored on your computer. 

If you do not wish for this to happen, you can disable them in the settings of your browser. The Birmingham Museum Shop website works more efficiently if receipt of cookies is enabled, but it will still operate correctly if you disable cookies. For more information about how to disable cookies in different browsers, visit the About Cookies website.

The Privacy Policy for Birmingham Museums Trust can be found here

How to contact us

If you have any questions or concerns about our privacy policy, please


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